Empowering Tourism With AI
Tools to Grow Your Business, Skills to Grow Your People.
How AI Can Transform Tourism:
Insights, Opportunities, and Research
What Our Research Revealed
We recently conducted a deep dive into the state of AI adoption across New Zealand’s tourism sector. The results are similar for other regions around the world, revealing both high interest and low implementation, as well as a clear opportunity for positive change.
Key findings:
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82% of tourism SMEs are experimenting with AI tools
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Only 33% have meaningfully adopted AI in their daily operations
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Barriers include lack of time, digital skills, and implementation support
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Simple AI automation can reduce admin time by 20–40%, improve lead follow-up, and increase online reviews
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Without sector-wide support, many SMEs risk falling behind as AI adoption accelerates globally.
Download the full research report to explore what’s driving (or blocking) AI adoption in NZ tourism — and what can be done about it.
Our Partnership for Your AI Future
At Global Thinking AI, our mission is to empower people and transform tourism through AI. We believe in providing your business with the tools to thrive and your team with the skills to excel in the evolving digital landscape.
We understand that the future of AI can seem daunting, but we’re here to show you it’s an incredible opportunity. Our expertise lies in repositioning businesses and equipping individuals, ensuring you’re not just prepared, but poised for success in the AI era. We’re committed to helping you embrace AI not as a threat, but as a powerful ally for growth.
Put Your Time Where It Counts — Let AI Handle the Rest.
Tourism is built on real human connection. AI gives you more time to deliver it, by taking care of the tasks that don’t.
In tourism, your guests remember the personal touches — the welcome smile, the insider tip, the unforgettable moment. But behind every great experience is a pile of admin: booking inquiries, follow-ups, DMs, and review responses. That’s where AI comes in.
Why AI Matters for Tourism
AI isn’t just for big brands or tech teams. It’s already helping tourism operators:
- Chatbots answering customer questions 24/7
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Automate booking enquiries and FAQs
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Follow up with leads faster (even while you sleep)
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Collect and respond to guest reviews
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Save hours of manual admin each week
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Create smoother customer journeys, online and offline
- Automate and respond to DM’s on your social media
The businesses that move early will be the ones best positioned to lead in customer experience, efficiency, and growth.
Automate The Boring – Experience The Magic!
Test Drive Some of Our Basic AI Tools
Try the Chatbot Demo for Yourself
Want to see how it all works — live and in action?
Click below to test the AI-powered booking experience we built just for tourism operators. It only takes a minute, and here’s what to expect:
1️⃣ You’ll get a friendly message in your Facebook or Instagram inbox
2️⃣ Choose a demo tour (bike, kayak… it’s just for fun!)
3️⃣ . Watch how it guides you through a seamless, guest-friendly booking flow
4️⃣ Experience how it keeps the conversation going — answering questions, sharing helpful info, and following up at just the right time
This isn’t a real booking — just a test. But the experience? That part’s very real.
It’s fast, it’s smart, and it’s built to give your guests that personal touch, without you having to do it all manually.
Ready to give it a go? Choose your platform and see the magic for yourself:
Meet Your AI Assistant
This is just one example of how automation can take care of the repetitive, time-consuming tasks that happen again and again — like writing personalised itineraries, suggesting the perfect tours, sending reminders, and more. Imagine freeing up hours every week while the system quietly handles these details for you, making your business run smoother and your guests feel well cared for. There’s a whole world of possibilities for what you could automate next!
All-In-One Solution: The GlobalThinkingApp
We’ve adapted our AI platform — the Global Thinking App — specifically for tourism SMEs. It includes AI-powered chatbots, social media integration, automated review collection, guest re-engagement campaigns, lead capture workflows, and an all-in-one CRM with unified messaging and customer management.
Get Access to the Global Thinking App for Tourism
We’re onboarding tourism businesses ready to take action with automation and AI. If you’re serious about growing bookings and streamlining operations, we’ll help you implement the tools — and the strategy — to get it done.
