Brent Carpenter
Founder / Tourism AI Specialist
Discovery Call
Book a free discovery call to discuss AI adoption in your tourism business and learn how intelligent automation can enhance guest experiences while removing the boring, manual work from your day-to-day operations.
Book A Discovery CallHow I Help Tourism Businesses with Their AI Journey
My journey to AI in Tourism started in the mountains, the savannahs, and the booking offices where tourism actually happens. After studying Tourism Marketing at university, I spent 15+ years living in the industry from every angle. I’ve lived in many places around the world, Johannesburg (South Africa), London (United Kingdom), Saalbach (Austria), and Queenstown (New Zealand), working with diverse cultures and talented people from all walks of life.
I worked as a guide across the UK, Europe, and I immersed myself in thriving tourism communities. I founded iHolidays, leading safaris through South Africa’s Limpopo to see the Big Five. I’ve built and led sales and marketing strategies for corporate tourism businesses, working with both inbound and outbound operators from adventure experiences and boutique tours to luxury travel and multi-destination journeys.
I’ve also been fortunate to travel to 52 countries myself, which means I understand tourism from both sides: as a professional guiding and selling experiences, and as a traveller experiencing them. That dual perspective helps me see what actually matters to your guests and your business.
Now, I bring that same boots-on-the-ground understanding to AI adoption.
At Global Thinking AI Consulting, I don’t just hand tourism SMEs a set of tools and walk away. I guide you through the transition with someone who’s actually stood in your shoes, someone who understands your guest experience, your booking patterns, your marketing challenges, and your team dynamics.
I combine 15+ years of tourism sales and marketing leadership with practical AI automation expertise to help you bridge the gap between traditional marketing and a new era of AI adoption.
Book a Free Discovery Call to explore what’s possible.
Why I Walked Away from Traditional Business
When the world slowed down, I took the opportunity to shift gears. I stepped away from the conventional business grind and took all my savings to take a risk at stepping into the future…I spent two years deep-diving into artificial intelligence, automation, and no-code tools. I didn’t go back to university. I learned by building, making mistakes, and having a willingness to embrace change.
Learning by Doing: AI in the Real World
I implemented AI and Digital systems in real businesses —African Signature, MY50 Motorcycles, E-Ko Tours and Mich Carpenter – Spiritual Medium. I also did some digital consulting work for Brightwater Engineering and did some volunteer work with Nelson AI Sandbox ( An amazing community initiative in Nelson, New Zealand, run by volunteers wanting to help the community embrace AI – Go check them out!). These are vastly different businesses with different audiences. This was hands-on learning, not theory. These projects became my real-life training ground. I then started exploring all kinds of marketing and techniques for different businesses, taking the best practices from all of them
What I Discovered About AI and No-Code Tools
- AI can dramatically simplify workflows and boost efficiency
- No-code tools like GoHighLevel and Make.com ( The Platforms that helped me build the GlobalThinkingApp) can replace expensive and complex software stacks
- Language models like ChatGPT, Claude, and Gemini empower non-technical business owners to do more, faster
Unlocking the Creative Side of AI
I also explored how AI could support creativity:
- Canva for branded visuals and templates
- Opus Clip for turning long-form video into Shorts
- 11Labs for voiceovers and creative storytelling
The Bigger Insight
What I learned is this: AI isn’t about replacing jobs. It’s about amplifying human potential, especially when combined with:
- Business instincts
- Sales experience
- Creative problem-solving
- Empathy and communication
Where I’m Headed
Now, I’m on a mission to help other businesses bridge the gap between where they are and where the future is heading. I bring together traditional business wisdom and AI fluency to help SMEs evolve without overwhelm.
Why I am the Right Leader for Your Transformation
My leadership is built on a foundation of formal tourism expertise from the University of Johannesburg and a lifetime of global immersion. Having lived in South Africa, the United Kingdom, Austria, and New Zealand, I bring a broad, multicultural perspective to every project.
Furthermore, my travels through 52 countries provide me with an intimate understanding of the global traveller’s journey and the operational excellence required to satisfy it.
I combine this deep industry DNA with high-level AI mastery to lead your business through a seamless digital evolution. I offer you a unique blend of cultural intelligence, technical fluency, and proven business leadership to ensure your transformation is strategic, global, and highly profitable.
I look forward to connecting with you
Kind regards,
Brent Carpenter
AI and Automation Specialist
Book A Discovery CallMeet the Team of AI Assistants
I’m supported by a crew of five AI-powered team members: Rio, Mia, Zoe, Kia, and Sky. They’re more than chatbots — they’re digital guides and assistants designed to show what’s possible when you build your AI-powered support team.
They helped me build this business from idea generation to strategy, creativity and beyond…
Sky Chatbot
General Manager
The future belongs to those who are willing to evolve. We’re here to guide you every step of the way.
Kia Chatbot
Head Of Marketing
Your experience and intuition matter — AI just helps you do more with what you already know.
Rio Chatbot
Head Of Services and Apps
You don’t need to know everything — you just need to be willing to take the first step
Zoe Chatbot
Head Software & Sales
Small steps with the right tools lead to big shifts in confidence and capability.
Mia Chatbot
Head of Consulting
Change feels scary until you realise it’s the path to something better
A Bit of Fun That Points to the Future
What Seems Playful Is Actually Powerful
My meet the team is just a bit of fun, but also a powerful demonstration of how you can use AI to scale your business, guide your customers, and free up your time. While having fun along the way.
Embrace the Change, Don’t Fear it
The reality is, the way we work is changing. Your job today may not look the same tomorrow. But if you adapt, if you reposition yourself and your mindset, there is so much opportunity on the other side of that change. It can feel hard and scary, I know this because I’ve lived it. I didn’t start with a technical background — no coding, no computer science. I learned how to bring AI into my life from the ground up, and in doing so, I created new pathways for myself and my business. I laughed and cried along the way, and nearly gave up a hundred times, but it was worth it! When the magic starts to happen its amazing!
You can do the same!