Business Experience & Change Management

Before AI, this was already Brent’s core skill: helping businesses and their people navigate change successfully.

Across 25 years leading operations, teams, and ventures, from ski resorts to game lodges to founding and scaling his own companies, he’s learned that the hardest part of any transformation was never the technology. It’s the people.

Most AI and automation providers focus entirely on the tools: what the software does, how the integration works, what the dashboard looks like. What they miss is the business underneath it, how the organisation actually runs, how the team actually works, and what it takes to bring people along rather than leave them behind. That gap is exactly where Brent’s experience matters most.

This is why our approach isn’t just technical implementation; it’s genuine change management. We take the time to understand how your business operates today, reposition it so it’s ready to benefit from AI and automation, and bring your people into that process rather than around it.

Because a system that replaces enthusiasm with resistance isn’t a win, no matter how advanced the tech is.

It’s the same philosophy that runs through everything we do: tools to grow your business, skills to grow your people. Real partnerships, built on real business experience not just software expertise.

1. Tourism & Hospitality

Brent brings 25 years of tourism industry experience to every AI solution we build.

With a Marketing Degree in Tourism, he’s travelled to six continents and 56 countries, and lived in major tourist destinations including South Africa, the UK, Austria, and New Zealand. He’s worked every side of the industry: as a tour guide across Europe, managing ski resorts, running a Big Five game lodge in South Africa, and leading inbound and outbound divisions at TourVest, one of the region’s major tourism investment groups.

He also founded iHolidays (now Private Places), an inbound tour operator, and 6 Degrees Media, a tourism marketing platform.

This dual perspective as both a traveller and an operator means he doesn’t just understand tourism from the outside. He’s lived the guest journey and run the businesses behind it, from booking funnels to on-the-ground logistics in destinations like Saalbach, Welgevonden Game Reserve, Queenstown, and London. That’s the depth of insight we bring to every AI agent we build: solutions grounded in how tourism actually works, not just how it looks on paper.

3. Golf & Recreation

Golf is where personal passion meets deliberate strategy.

Brent has played the game since childhood, and that lifelong connection to the sport, combined with decades of commercial and operational insight from tourism and hospitality, is exactly why golf became one of our core focus areas.

We work with golf clubs and courses on the fundamentals: answering member and visitor questions, streamlining bookings, and automating day-to-day operations.

But the bigger opportunity is with golf professionals. The teaching side of golf has gone digital: players now submit swing videos for remote assessment from coaches anywhere in the world, and golf pros who can build an online teaching presence are reaching far beyond their local membership. We help them grow that side of the business: online visibility, lead generation, and the digital strategy behind a modern coaching practice.

Golf also overlaps naturally with tourism, through golf resorts, spas, and destination golf travel another reason it fits so well alongside the other industries we serve. Every vertical we work in is one we’ve chosen deliberately, where we bring not just technical capability, but genuine, lived knowledge of how the business actually runs.