Brent Carpenter
AI Automation Specialist
Brent Carpenter – AI and Automation Specialist
I am an experienced Sales, Marketing, Technology, and Creative Strategist specialising in helping businesses integrate AI, automation, digital workflows, and content strategies that drive both operational efficiency and brand growth.
With 20+ years of experience across industries such as Tourism, Automotive, Engineering, Digital Payments, Wellness, and Advertising, I bring a cross-industry perspective that enables me to create tailored solutions for modern business challenges. Over the past two years, I’ve focused intensively on AI and no-code automation tools, using platforms like GoHighLevel, Make.com, WordPress, and a range of LLMs including ChatGPT, Claude, Perplexity and Gemini to develop scalable systems.
I also specialise in the creative application of AI — from content generation using ChatGPT and 11Labs, to brand storytelling and short-form video creation using tools like Canva, Davinci Resolve and Opus Clip. This dual capability — systems plus storytelling — enables me to design solutions that are both technically robust and creatively compelling.
I do not come from a coding background. My value to your business lies in bridging the gap between technology, people, and business strategy, translating complex tools into simple, actionable systems that empower businesses and people to grow, adapt, and communicate effectively in the AI age.
From Sales & Marketing Director to AI Strategist — Why I Took Two Years to Study the Future
Introduction
I didn’t stumble into AI — I chose it. After two decades in sales, marketing, and business leadership across tourism, engineering, payments, automotive, and wellness, I could see the writing on the wall: the business world was about to change dramatically, and most people weren’t ready.
Why I Walked Away from Traditional Business
When the world slowed down, I took the opportunity to shift gears. I stepped away from the conventional business grind and spent two years deep-diving into artificial intelligence, automation, and no-code tools. I didn’t go back to university. I learned by building.
Learning by Doing: AI in the Real World
I implemented AI and Digital systems in real businesses — MY50 Motorcycles, and Mich Carpenter – Spiritual Medium. I also did some digital consulting work for Brightwater Engineering and did some volunteer work with Nelson AI Sandbox These are vastly different businesses with different audiences. This was hands-on learning, not theory. These projects became my live training ground. I then started exploring all kinds of marketing and techniques for different businesses taking the best practises from all of them
What I Discovered About AI and No-Code Tools
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AI can dramatically simplify workflows and boost efficiency
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No-code tools like GoHighLevel and Make.com can replace expensive and complex software stacks
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Language models like ChatGPT, Claude, and Gemini empower non-technical business owners to do more, faster
Unlocking the Creative Side of AI
I also explored how AI could support creativity:
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Canva for branded visuals and templates
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Opus Clip for turning long-form video into Shorts
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11Labs for voiceovers and creative storytelling
The Bigger Insight
What I learned is this: AI isn’t about replacing jobs. It’s about amplifying human potential — especially when combined with:
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Business instincts
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Sales experience
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Creative problem-solving
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Empathy and communication
Where I’m Headed
Now, I’m on a mission to help other businesses bridge the gap — between where they are and where the future is heading. I bring together traditional business wisdom and AI fluency to help SMEs evolve without overwhelm.
I look forward to Connecting with You
Kind regards,
Brent Carpenter
AI and Automation Specialist
